Metrics explained
Table of contents
- Show data from
- Page views and websites
- Key metrics
- Unique websites
- Unique sessions
- Avg. page depth
- Bounce rate
- Mobile user
- Avg. page load time
- Top pages
- Location
- Referrers
- Campaigns
- Sources
- Landing pages
- Exit pages
- Weekly retention
Show data from
Here you can set the time frame for all displayed metrics. As all data is generally deleted after 6 months, the selection is limited to this duration.
Page views and websites
This panel displays the number of pages (bright green) and websites (dark green) you have visited where the Offen installation is active. To measure this, a cookie is used to assign you a user and a session ID.
Key metrics
This panel displays the most significant metrics at a glance.
Unique websites
The number of websites you have visited where the Offen installation is active. This value will be 1 in many cases.
Unique sessions
The number of unique sessions you have created on pages where the Offen installation is active.
Avg. page depth
Full form: Average page depth. The average number of pages you have visited during all unique sessions on all websites where the Offen installation is active.
Bounce rate
The percentage of unique sessions where you only visited one page of the Offen installation. Therefore a website with only one page will always have a bounce rate of 100%.
Mobile user
Shows whether you are considered to be using a mobile device. A check is made to see if your device thinks it can change its orientation. If so, it is considered mobile.
Avg. page load time
Full form: Average page load time. The average time it took for all pages of the Offen installation you visited to become interactive.
Top pages
This panel displays several page lists that count the total number of your page views of the Offen installation per URL in different categories.
Location
The geographic location associated with each session.
Referrers
A list of referrers that directed you to pages of the Offen installation. Popular referrers like, for example, Google or Twitter display their proper name, others their domain.
Campaigns
A list of special referrers that directed you to pages of the Offen installation. Operators can mark links to their pages with a campaign tag. This is used, for example, to measure the success of online advertising campaigns.
Sources
A list of special referrers that directed you to pages of the Offen installation. Operators can mark links to their pages with a source tag. This is used, for example, to measure the success of online advertising campaigns.
Landing pages
A list of pages of the Offen installation that you have opened first in all unique sessions.
Exit pages
A list of pages of the Offen installation that you have opened last in all unique sessions. For this to be counted you must have visited at least two pages.
Weekly retention
This panel displays your recurring visits of pages of the Offen installation during the last 4 weeks. For each of the previous weeks, the percentage is calculated from the value of the current week.